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Flowerette Belgian Linen Pillow

  • About Flowerette, the pattern Nature’s craftiness, celebrated in its vine-and-flower forms. Climbing every which way.

    Flowerette’s eccentric vines grace their surfaces with both delicacy and power. Central to a collection launched in the late 1960’s, we updated the pattern ever so slightly by removing a faux texture, highlighting the floral flourishes even further.

    About Flowerette, the pillow All of the pillows in our Belgian Linen collection are made to order in Los Angeles, California. The fabrics are printed in small batches by hand by our partners at a family-owned facility on the finest (and softest) Belgian Linen, and your pillows will be cut and sewn to order just a mile down the road from there by another family-owned workshop. We've been working with both of these partners for over a decade because they're simply the best at what they do.

about FLOWERETTE: Purposefully re-released. Accidentally modernized.

Re-launching a century old brand has endless potential for pitfalls, left and right. We wanted to offer a fresh new take on this storied heritage brand while preserving its hallowed place in the annals of the design world. We needed to ensure we weren't changing things just for the sake of changing them.

Flowerette was always a favorite from our design archive. We loved all the paths we could draw along its eccentric vines. Its original iteration had an additional screen that created the appearance of batik printing.

One day, as we were printing out different iterations of color combinations, we accidentally omitted that batik texture - and then, quite purposely, decided it was fresher (and even more oddball) without it. We love happy accidents around here (which is good, as we seem to have a lot of them).